CDN executive director, Beth Alves has been with the agency since 1996. Graduated in Journalism, Radio and TV, was a reporter and editor of Jornal da Feira, produced by the Coordenadoria de Defesa do Consumidor Consumer Defense Coordination (Codecon), an agency of the Ministry of Agriculture, related to a number of radio and TV stations in São Paulo. Was a reporter and editor at TV Bandeirantes, TV Cultura and TV Manchete as well as at the Radio Stations Bandeirantes and Globo. She joined the BASF Group corporate communications and directed press relations and internal communications at Nestlé. At CDN has worked with a varied range of clients from private enterprise such as Nestlé, Telefônica, TIM, Pfizer, Whirlpool, TAM, McDonald’s, Perdigão, Banco do Brasil; in addition to class entities such as the Brazilian Federation of Banks, Federação Brasileira de Bancos (Febraban) and the Brazilian Sugar Cane Industry Union, União Nacional da Indústria da Cana de Açúcar (UNICA) and public sector agencies such as the Ministry of Health and Social Development Department of Strategic Matters, to name a few.