Digital Campaign Still Not Able to Elect Candidate

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Da campanha de porta a porta a coordenação de núcleo digital de campanha eleitoral, Eden Wiedemann comandou a 3ª edição do CDN Talks sobre eleições nas redes sociais. O publicitário e diretor da Cumbuca afirmou que apenas a atuação digital ainda não tem forças para eleger um candidato. Segundo ele, é necessário alinhar estratégias online e offline para garantir bons resultados.

Para diferenciar-se neste universo, é importante produzir conteúdo relevante. “O eleitor não aceita mais receber informações que não são verdadeiras. O candidato precisa entender que só ganhará apoio de eleitores fora da sua base se apresentar propostas, for verdadeiro e transparente”.

O publicitário apresentou ainda dados que comprovam o poder da rede de amigos dentro do universo digital. “Mais de 72% das pessoas admitem que podem ser influenciadas por posts produzidos por amigos e menos de 5% confiam nos políticos. Ou seja, o desafio é fazer pessoas se engajarem em torno da sua campanha”, finaliza.

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Generating quality content is one of CDN’ expertise.From planning to editing, the agency develops and produces different types of publications – books, magazines, newsletters, annual reports as well as sustainability reports – whether directed to internal or external audiences; displayed in print or digital platforms.

On digital platforms, audiovisual content has gained strength in terms of user preference, especially on mobile. CDN has its own staff and studios for video production, focusing on the different social media that allow video sharing.

In addition to conventional formats, CDN develops special projects in which books and different formats of  publications are integrate with other initiatives and tools, pointing out and strengthening an equivalent strategic concept.It is in this context that fall audiovisual productions, which make up and enrich the projects designed in the light of integrated communication strategies. Images, sounds and testimonies, displayed on TV series or programs, documentaries, corporate or institutional videos, are a powerful means to impart, disseminate or make concepts, ideas and achievements of companies, entities or organizations tangible.

The CDN team is also able to plan and develop infographics and other materials for online or offline use.


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Connects the expertise in project development of CDN’s integrated communication to the execution of corporate, cultural, seminars and related events. Guides clients on how to find the best way to conceive and make their events viable, working in all stages of the process – diagnosis for understanding the goals, concept definition, coordination and implementation of the necessary efforts and follow up of results. Assists clients in identifying the most suitable projects for the business, without losing sight of the client’s beliefs and values set.


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The CDN provides Media Relations Services to the Instituto Akatu pelo Consumo Consciente since 2001, when the NGO was founded.  The services are for the purpose of encouraging interest on the part of  the journalistic medium in the concept and practice of conscientious consumption Most notable among some of the actions already undertaken are the disclosure of research and actions taken by the Institute and initiatives such as the recent study “Caminhos para Estilos Sustentáveis de Vida – Gatilhos e Barreiras para a Adoção de Práticas Sustentáveis”, (Paths toward Sustainable Life Styles, Triggers and Barriers to the Adoption of Sustainable Practices) presented to the Environmental Ministry in Brasília, last year.

Se Toque

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Founded in 2005 by Monica Serra, the Instituto Se Toque is a not for profit organization certified as an OSCIP (Public Interest Social Organization) (D.O.U [Federal Official Gazette] dated 02/09/2010), engaged in promoting health through education focused on breast cancer. Owed to environmental factors, the increased life expectancy and the adoption of harmful health habits, the number of cancer cases has increased at a frightening rate throughout the world, and breast cancer is no exception.


Therefore, the Institute strives to develop strategies and methodologies for the purpose of contributing toward reducing the occurrence and mortality of the disease through means of health education. The health education projects of Touch Yourself are always conducted from schools in the public school system, also involving communities that live in the surrounding areas – most of which are located in vulnerable areas of the city, where modern health care centers are unavailable. We work in the city of São Paulo, at all times in conjunction with the Municipal Health and Education Departments, because we believe that a highly complex issue such as breast cancer requires joint efforts to achieve the desired impact and have a long lasting effect.


Cultural Projects

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Plans, develops and carries out communication solutions through cultural projects that can be made possible by sponsorship and incentive laws. The goal is to convey corporate messages translated into innovative cultural products, using various platforms such as audiovisual projects, TV series, editorials, events, exhibitions, web content, among others.

CDN bets on tailored made products, which can strengthen the links between companies/institutions and their stakeholders.

Crisis Management

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CDN has extensive experience in risk situations to customer’s image and reputation. The way crises are managed influences the future of customers and how their strategic audiences perceive, interact and deal with them. In this context, communication plays a key role in reporting and clarifying stakeholders, in preparing spokespersons, in monitoring and analyzing the impacts on the image. When the crisis breaks out, it is necessary to quickly define who will be in charge of the operation, bring together a task force and organize the communication flow. Planning is essential, with prior identification of sensitive issues, preparation of contingency plans, and establishment of committees and crisis management policies.

Strategic Consultancy

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The strategic communication consultancy aims to contribute to the image of a company or institution in a manner that it projects itself consistently and positively to its strategic audiences.To do that, CDN maps the relationship between client and stakeholders; generates a diagnosis, identifying both the opportunities and sensitive issues; and supports the client in defining the lines of communication so that they are carried out in harmony.The consultancy comprises recommendations on how to manage the image of key executives; guidance on preparation of annual reports, speeches and presentations; and suggestions for performing events, according to different audiences and guided by how the key messages are set.


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The Instituto JNG is a not for profit entity, authorized as an Organização Social de Interesse Público (OSCIP) (Public Interest Social Organization), headquartered in Rio de Janeiro. This initiative was started by the mothers of  João, Nicolas and Gabriella (JNG) –three Mentally Challenged children – who when  they age out of school had to face reality – little expectation for work and living alone – decided to seek out an innovative way to take on the issue of adult inclusion life, choosing the topic of independent living arrangements as a basis. The Institute was then created for the purpose of identifying, promoting, coordinating and executing social inclusion projects for people with intellectual handicaps (DI), focused on independent living with individualized support.

In Brazil, there is still no housing model for handicapped persons as in other more advanced countries.  Nevertheless, the Instituto JNG saw that it is also possible to build this important chapter for social inclusion. Therefore, the ONG has formalized a partnership with the Ability Housing Association, an association that promotes independent living in the United Kingdom, with many success cases. The British experience has shown that anyone can live alone. What varies is the amount of resources needed to support it. The objective is not to copy the existing module, since Brazilian reality is different, but rather a consultancy whereby Brazil has one on which to construct its own model.

Since then, the Instituto JNG has worked at building domestic and international networks and partnerships which enable the expansion of borders in the lives of mentally handicapped persons, creating new perspectives, especially in the area of social inclusion. The Instituto JNG is based on four relationship bases for dialogue: Public Policies, Architects and Urban Planners, Families and Health Professionals.

The Instituto JNG is presided over by the economist, Flávia Poppe, who holds a Masters degree in Social Planning (London School of Economics), and Doctorate in Public Administration (Universidad de Buenos Aires).



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CDN provides Media Relations services for ArteSol – Artesanato Solidário -, an NGO whose mission is to support safeguarding traditional artisanal techniques, preserving the identity of communities and Brazilian culture.  ArteSol was conceived in 1998 by the anthropologist, Ruth Cardoso and the objective is to safeguard traditional Brazilian cultural arts and crafts and create work opportunities and income for artisan communities throughout Brazil. Today, ArteSol totals over 100 projects implemented in 17 Brazilian states, involving roughly 5,000 artisans and indirectly benefiting over 25,000 people.