CDN has extensive experience in risk situations to customer’s image and reputation. The way crises are managed influences the future of customers and how their strategic audiences perceive, interact and deal with them. In this context, communication plays a key role in reporting and clarifying stakeholders, in preparing spokespersons, in monitoring and analyzing the impacts on the image. When the crisis breaks out, it is necessary to quickly define who will be in charge of the operation, bring together a task force and organize the communication flow. Planning is essential, with prior identification of sensitive issues, preparation of contingency plans, and establishment of committees and crisis management policies.