Archive for the ‘What we do’ Category

Content

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Generating quality content is one of CDN’ expertise.From planning to editing, the agency develops and produces different types of publications – books, magazines, newsletters, annual reports as well as sustainability reports – whether directed to internal or external audiences; displayed in print or digital platforms.

On digital platforms, audiovisual content has gained strength in terms of user preference, especially on mobile. CDN has its own staff and studios for video production, focusing on the different social media that allow video sharing.

In addition to conventional formats, CDN develops special projects in which books and different formats of  publications are integrate with other initiatives and tools, pointing out and strengthening an equivalent strategic concept.It is in this context that fall audiovisual productions, which make up and enrich the projects designed in the light of integrated communication strategies. Images, sounds and testimonies, displayed on TV series or programs, documentaries, corporate or institutional videos, are a powerful means to impart, disseminate or make concepts, ideas and achievements of companies, entities or organizations tangible.

The CDN team is also able to plan and develop infographics and other materials for online or offline use.

Events

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Connects the expertise in project development of CDN’s integrated communication to the execution of corporate, cultural, seminars and related events. Guides clients on how to find the best way to conceive and make their events viable, working in all stages of the process – diagnosis for understanding the goals, concept definition, coordination and implementation of the necessary efforts and follow up of results. Assists clients in identifying the most suitable projects for the business, without losing sight of the client’s beliefs and values set.

Cultural Projects

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Plans, develops and carries out communication solutions through cultural projects that can be made possible by sponsorship and incentive laws. The goal is to convey corporate messages translated into innovative cultural products, using various platforms such as audiovisual projects, TV series, editorials, events, exhibitions, web content, among others.

CDN bets on tailored made products, which can strengthen the links between companies/institutions and their stakeholders.

Crisis Management

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CDN has extensive experience in risk situations to customer’s image and reputation. The way crises are managed influences the future of customers and how their strategic audiences perceive, interact and deal with them. In this context, communication plays a key role in reporting and clarifying stakeholders, in preparing spokespersons, in monitoring and analyzing the impacts on the image. When the crisis breaks out, it is necessary to quickly define who will be in charge of the operation, bring together a task force and organize the communication flow. Planning is essential, with prior identification of sensitive issues, preparation of contingency plans, and establishment of committees and crisis management policies.

Strategic Consultancy

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The strategic communication consultancy aims to contribute to the image of a company or institution in a manner that it projects itself consistently and positively to its strategic audiences.To do that, CDN maps the relationship between client and stakeholders; generates a diagnosis, identifying both the opportunities and sensitive issues; and supports the client in defining the lines of communication so that they are carried out in harmony.The consultancy comprises recommendations on how to manage the image of key executives; guidance on preparation of annual reports, speeches and presentations; and suggestions for performing events, according to different audiences and guided by how the key messages are set.